Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada.

PRADA

Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada.

The company was started in 1913 by Mario Prada and his brother Martino as a leathergoods shop – Fratelli Prada (English: Prada Brothers) – in Milan, Italy. Initially, the shop sold leather goods and imported English steamer trunks and handbags.

The Milan store quickly became a firm favourite with the Italian aristocracy and the most sophisticated members of the European elite. In 1919 Prada received the warrant of “Official Supplier of the Italian Royal Household Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada.”, and since then has been able to display the royal Savoy coat of arms and figure-of-eight knots alongside the company logo.

Age breakdown of customers:

Age ground by %

10 years ago

5 years ago

This year

18-25

26-35

36-50

50+

Recent market research:

A large sample of 20-30-year-old men and women were interviewed. All had finished high school and were either still in higher education, or had successfully completed higher education.

Prada is too expensive for me

Agree 60

Disagree 20

Don’t know 20

Prada is a timeless classic

Agree 70

Disagree 20

Don’t know 10

Prada is for my generation

Agree 80

Disagree 15

Don’t know 5

Prada is for my parents

Agree 30

Disagree Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada. 55

Don’t know 15

People look cool and sophisticated in Prada

Agree 65

Disagree 10

Don’t know 25

I’d buy other goods with the Prada brand

Agree 40

Disagree 15

Don’t know 45

Prada is a symbol of success

Agree 35

Disagree 30

Don’t know 35

Prada is old-fashioned and boring

Agree 45

Disagree 35

Don’t know 20

New perfume for women:

1. Price: high

Name: Prada Candy

Image: Bright and young

2. This product will be sold :

A. In special boutiques

B. Airport shops

C. On the Internet site

3. Kind of image: expensive, attractive

Kind of media: mass media (advertising on TV, in the internet), banners on the streets

Slogan: Prada Suits Everyone

Model: Léa Hélène Seydoux-Fornier de Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada. Clausonne is a French actress. She participated in the Levi's television advert "Dangerous Liaison", and has been seen in several photo editorials, including for Vogue Paris, American Vogue, Numéro, L'Officiel, CRASH, Another Magazine and W magazine.

4. Promotion

A. We will give a free gift with every packet (like shower cap or other perfume samples)

B. We will give a voucher giving a 10% discount to the people, who buy more than 3 items in our boutique

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Документ Prada S.p.A. is an Italian luxury fashion house, specializing in ready-to-wear leather and fashion accessories, shoes, luggage, perfumes, watches, etc., founded in 1913 by Mario Prada.